OCBC - Financial Fitness Gym

Case Study

OECD Financial Literacy Assessment Report, 2019 shows that Indonesia’s financial literacy is among the lowest compared to other countries. Indonesian index score is 388 low, compare to average country 505. When comes to secondary city it getting even lower to 38%.

OCBC NISP and NielseIQ do joined research to find real solution of solving this issue. Seeing how Indonesians only use bank for daily transactions and reluctant to interact deeping with bank, OCBC NISP need to transform the way they functioned.

Not only as a financial solution provider, but take more active role in financial education, advisory, and journeying closely with the consumers as their Financial Personal Trainer.

Yes, Personal Trainer just like at the Fitness Gym.

The Strategy

Physical and financial health have many similarities. Just like fitness training improves physical condition, financial training also helps to become more financially fit.

The key factors are discipline and commitment. Most importantly, young people need to shift goal from “getting rich” to “getting fit”. Richness is relative, while financial fitness can be measured by realistic parameters.

Adopting physical fitness training concept, Financial Fitness by Nyala OCBC NISP is a multi-platform financial solution to help people to become financially healthy. More than just financial products, it is an integrated solution providing mentoring program by Nyala Financial Fitness Squad, Ruang meNyala (meaning: ignition room) community, educational platform, and state-of-the-art facilities at Financial Fitness Gym.